99 Tips for buying and selling on eBay
To make money on eBay
The following 99 Tips for eBay Buyers and Sellers is a digest of some of the best tips, tricks and techniques used by veteran eBay buyers and sellers. The first 25 tips are for buyers and 26-99 are for sellers.
There are more tips here for sellers than for buyers. It is advisable to read all of the tips, as there is plenty of information that will make better buyers and sellers. In the process, the reader will "walking in someone else's shoes."
There are tons of free resources and excellent informational pages on the internet available for anyone to add to their selling experience.
Before we begin please have in mind that the very first tip is probably the most important, and many of the other tips relate to it. Imagine, if you went into a shopping mall and every store had a board near the entrance where customers could post notes about the products and services sold in each store - and the store was not allowed to erase the comments - do you think that would improve customer service? Well, that is what eBay's feedback system is all about. Achieving and keeping a good feedback rating is essential to your long-term success on eBay.
eBay Tips for Buyers
Almost everyone starts his or her eBay experience as a buyer. Learning how to buy effectively will improve your eBay experience and prepare you for becoming a seller. I recommend you make at least ten successful transactions on eBay before trying to sell. We hope the following tips will make you a better and more successful buyer.
1. Build A Positive Feedback Rating
Give and get good feedback. This is less critical for buyers than for sellers, but having a good feedback rating makes other eBayers comfortable doing business with you. For example, I accept checks for immediate shipment if the buyer has a good feedback rating. If someone has very little feedback (less than 20) or several negative comments, then I hold the checks until they clear before sending an item.
2. How to build feedback quickly?
Here is a quick way to build good feedback: make some purchases for a few lower cost items you use everyday or that you would normally buy at a store. There are plenty of items in the Health & Beauty category that you buy every day such as shampoo and razor blades –often at prices less than you would pay at Wal-Mart.
Pay promptly using PayPal and immediately post feedback for the seller as soon as you get the item. If the seller does not post feedback, send them a short email telling them that you posted feedback for them and you would appreciate them reciprocating.
3. Be generous with your feedback
Post feedback quickly and leave specific comments. Leaving a comment that says: "great seller," is nice –but it is more helpful to say, "Item arrived quickly in perfect condition, just as described." Or: "Quick Professional transaction –good email and just what I ordered." If the seller sells something specific you can mention it such as: "Beautiful Print –I will enjoy for many years."
This type of feedback is very helpful to future buyers and it tends to get you better feedback comments in return.
4. Use PayPal
Sellers want to be paid quickly and everyone is concerned about fraud. There is no faster or safer way to complete an eBay transaction than PayPal (owned by eBay). PayPal is now used by over 100 Million users around the world and now processes more debit and credit card payments than Citibank. Over 80% of registered eBay users accept PayPal and eBay has fully integrated PayPal into their systems. Take the time to become a verified seller and always give your verified shipping address. This gets you the fraud protection, go to www.paypal.com .
Did you know you can also use PayPal as a savings account? According to Money Magazine, PayPal pays the a higher rate than other services on ordinary savings accounts. In a determined year, Paypal was paying 4.8% while Wells Fargo, was only paying 3.3%.
5. Avoid Fraud on Large Purchases
Given the millions of transactions that occur each month, fraud is actually rare on eBay but it does exist. The most common type of fraud on eBay is a seller that offers an expensive item for sale at an unbelievably good price. When you win the item the seller asks to be paid in cash, cashiers check or money order. You send the money and then the seller disappears.
Demanding a cashier's check or a money order only is a red flag. Never bid on a large purchase if the seller will not take PayPal or a credit card. Always check the seller's feedback and how long they have been registered on eBay. Most fraudsters set up an eBay account, run a few quick expensive auctions, get the money and either disappears or are kicked off of eBay as soon as they are discovered. Be especially careful if that kind of suspicious seller is located outside the U.S.
6. Pay sellers quickly
Paying quickly will help you build feedback faster and you will get your item sooner. In addition, it will promote the confidence of both parties to further a possible future business relationship.
7. Be honest – admit your mistakes
If you forgot about the auction and are late getting a payment off or you forgot to ship something you sold, be up front and honest. Apologize and admit your mistake. People can be very forgiving if they believe you. They can be unforgiving if they think they are being downplayed.
8. Create an About Me page on eBay
EBay allows you to create a page to describe you and your family or even include your pets. You can put a photo on the page, talk about your hobbies, your family – basically anything you like. The About Me page is where a person can get a sense of who you are and if they would like to do business with you. If you have a web site, this is the one place on eBay where it is allowed to direct buyers to your web site.
9. Master the power of searching
According to eBay, about 65% of bidders find their item by searching. Including the exact name of the product you are selling is key to bidders finding your auction. Some sellers place a tilde (~) or a star * next to their auction title to help get attention. Place a space between a tilde (or *) and a word, or the word will not come up in a search.
For example: *Nikon* would not result in any items found, because eBay's search engine sees the * as part of the word. According to Power Seller News, some of the most searched words on eBay are: DVD, Art, BMW, Gucci, Longaberger, Louis Vuitton, Laptop, Playstation 2 and Paintball.
Use eBay's powerful search engine to find items and to see what items are selling and how much they are selling for.
10. Be sure to thank people
Send an email to your seller when the item arrives. Thank them and let them know you posted feedback and are happy with the transaction. This will, again, further the relationship for future transactions.
11. Search for misspelled items to find bargains
Finding misspelled items is a great sport on eBay. Remember that 65% of eBay buyers find items by searching. If someone spells an item name incorrectly it will not come up in a search. These items usually get very few bids and this is a great place to shop.
Here are a few misspelled words to try: jewelery, strawberi, Ken Griffy, Porsch, beaney, If you want to buy something specific on eBay, think of how the word could be commonly misspelled and type it into the search box. You will often be surprised how many items come up.
Today, there are software systems available that can do that for you, some of them free of charge. Do your research and use them.
12. Use the .02 or .03 rule.
Most people bid in even numbers. If the bid increment is 50 cents, make your bid .52 or .53. This way you will just outbid someone by a few cents instead of a large increment. This is very important when sniping.
13. Learn to snipe
EBay's proxy bidding system allows you to set your highest bid and then forget about it. EBay will keep bidding the minimum increment up to your maximum. This is fine if you know exactly how much you want to pay for something. If you aren't sure how much you want to bid or if you know an item will be hot, then learn how to snipe at the last minute.
Here is how to snipe: Open one window with the auction description. Open a second window and place the highest amount you will pay for the item and hit "Review Bid." Now enter your username and password –but don't hit "Place Bid" yet. Wait until 15 or 20 seconds before the auction ends. (Refresh your first window to see the time left). At the right moment, hit "Place Bid." With luck your bid will arrive at the perfect time to beat out your competition.
Be sure to synchronize your time with the official eBay time or you could just miss the end of an auction. You can also purchase a sniping service, such as BidSlammer, which can do the same function with little investment.
14. Use Ending Today
When searching eBay listings and categories, it can become very tiresome because there is so much out there. If you're just browsing for stuff to buy, then select a category, and select Ending Today. Items ending in the next 24 hours will be highlighted in red. Here's a tip to find great bargains: Look for items ending after midnight. There are not as many people up after midnight and thus those auctions tend to get fewer bids. A sniper service can also do the work for you.
15. Search Completed items
To find out what a product is worth, it doesn't do any good to find prices for on-going auctions as this could change by the minute. Searching Completed Items (from the eBay search box) is the best way to determine an item's worth or value.
16. Check the seller's feedback rating and the comments
Because you are spending your hard-earned money, it pays to check the feedback left by others about the person from whom you're thinking of buying. When in an item's auction page, select "view seller's feedback."
This will list all comments made by others that have dealt with this person in the past. It can be very revealing. For instance: if you see a number of negative comments, it is best to stay away from this seller. If you see positive comments, then you are safe to proceed. Don not let one or two negatives dissuade you if most of the feedback is positive. Everyone makes mistakes, and things do get lost in the mail. Also there are some people out there who are very difficult to please. Be careful buying expensive items from sellers who are newly registered or have a low feedback score.
17. Be careful about leaving negative feedback
You should always try and work things out with the seller. If a seller is a total fraud, then go ahead and leave negative feedback.
eBay is a community and most people are basically good, although all of us mess up once in a while. Unfortunately there are a few "Crazies" out there. If you leave negative feedback on them, they seek revenge, start flaming email wars, send emails to your bidders and so on. Sometimes leaving negative feedback on these people can cause more trouble than it is worth.
18. Check your email at least twice daily
As a buyer, you want to ensure you win the most bids you can– within your price range, of course. Since eBay will email you whenever you're outbid on an item for which you have an outstanding bid, you want to be sure you know as soon as possible, so you can re-bid if you want to. If you don't check your email, and you receive an outbid notice, by the time you do check email, the auction may be over for that item. Checking your email regularly will keep you informed of the status of your bids. Also you want to respond quickly to any emails from buyers or sellers relating to your bids or your auctions.
19. How to narrow your search?
Since using a single word for your search can return many, many ads, you may want to narrow the search even more to get down to a more specific need. For example, suppose you are looking specifically for Timex watches as opposed to just any watches. Then use the AND keyword function in your search. In the search field, you'd enter Timex watch. This would return a list of all ads with both the words Timex and watch in them and exclude all ads that do not contain both words.
20. How to narrow your search even more?
Let's say you are looking for ads that include certain phrases, or words that go together in a specific order. For instance, if you are searching for teddy bears, you can use quotation marks. The command you would use is "teddy bear". This will return a listing of all ads with the words teddy bear in them. The word bear must immediately follow the word teddy for the listing to show.
21. Finding auctions with multiple words
If you are searching for items that have one of multiple words, you can use the OR keyword in your search. For example, if you wanted to find all auctions that have in their title listing the words cat or dog, then you would enter (cat, dog) in the search field. This would return all ads that have either the word cat or the word dog in their listing.
22. Locating auctions with one word, but not another.
If you are looking for watches, but are not interested in Timex watches then you would use the AND NOT keywords. In the search field, you would enter: watch -timex. This would return all auctions whose listings included the word watch, but excluded the word Timex. (Note there is no space between the minus sign and the word timex).
23. Don't Fall for Spoof email supposedly from eBay or PayPal
Many emails you receive in your email account from PayPal or eBay are really fakes. If eBay sends you an email to your email address –and they sometimes do, don't open it. Whenever eBay sends you an email they also send it to you're My Messages box in you're My eBay Page. Just go to you're My eBay Page where you will also see the email if it really came from eBay. You can open it there safely. If you receive an email from PayPal, don't click on any of the links. Instead just log into your PayPal account and you will see any notices on your main account page.
All genuine emails from eBay and/or PayPal will be always be addressed to you by name. If the email says Dear Member -it is a fake!
24. Be careful using a SPAM filter
Unfortunately once you start buying and selling on eBay, your email gets out there and your volume of spam increases. Eudora has a great free email program called Eudora Lite, free at www.eudora.com, which allows you to direct all your eBay related email into a special mailbox where you can filter it. Microsoft outlook has this feature.
There are also new services available on the Internet to filter out spam –though at the time not 100% reliable. They sometimes filter out legitimate messages and still let a lot of spam through. That can be a problem --you might not get legitimate emails from sellers, bidders or buyers. So get in the habit of checking your spam filter regularly.
Also be sure and use the same email address for both your PayPal and your eBay account. Using different email addresses can really confuse people you are doing business with. (However, for security reasons you should always use a different password for your eBay and PayPal account).
25. Know what you are bidding on
Unless the item you are bidding on is clear and unambiguous, be a little careful. If an item description is not complete, or if you are buying a collectible or something used, take the time to email the seller and ask questions or for clarification. If the seller doesn't answer quickly and completely, that is a warning flag and you should be careful.
Be especially careful when bidding on high-priced items.
eBay Tips For Sellers
Whether you just want to have some fun, use eBay to clear out your attic, make a few extra bucks, or even start and eBay business, you will have to master the "basics" to sell successfully on eBay. The following tips are a good start –but you will need to keep learning to master the techniques of eBay success.
26. Learn to sell on eBay
Even if you don't need the extra money and have no interest in building an eBay business, try selling things from time-to-time. Why? It's fun! You will get far more for stuff on eBay than you would from a yard sale.
Also, selling will make you a better buyer. You will understand things from the seller's point of view and learn other ways to spot bargains.
27. Buy on other auctions to sell on eBay
eBay is king of the mountain. Overstock.com, and others are good auction sites, but they are not even a close second to eBay. Because Overstock.com auctions do not get as much action, you can often buy good items on Overstock and other auction sites and resell them on eBay for a profit.
28. The best types of products to sell on eBay
Everyone wants to sell the latest consumer product –but the truth is there is a lot of competition from established sellers and even big online companies that have discovered eBay. The best item to sell on eBay is something used or a very specialized (niche) product that few others are selling.
You can buy virtually anything used: clothing, books, computers, DVD's, Stereo equipment, and so on. If you are going to sell new goods, make sure you can buy them cheaply enough to sell and make a profit. One source is the closeout and liquidation companies that sell overstocks and seasonal items returned by department stores. Here is a link to a free wholesale search engine: www.skipmcgrath.com/gowholesale.shtml.
Another great item is consumables. The idea here is to get repeat business via your web site from customers who buy from you on eBay. One of the best selling products from The Auction Seller's Resource is the Wholesale Buying System (WBS). This tells you how, what and where to buy products to sell on eBay. The WBS comes with password protected access to a member's-only web site where you can access thousands of wholesale companies directly. The web site is updated monthly to add new sources.
29. Search Listings on eBay to see what is selling
Go to: http://listings.eBay .com to see what is being listed and sold on eBay. The number in parentheses after the category title is the number of auctions for a given item. In general, the higher the number the more action and sales.
30. Master niche marketing and specialize for success
This is home plate for your success strategy. Find your own niche. Define your market. Then you can know the type of person you're going to be selling to and the types of product you want to sell. You will also have less competition.
Forget trying to sell computers, digital cameras, iPods and plasma TVs. There is no way you can compete with the big guys unless you have tons of money. And those drop ship web sites and programs that claim to have those products are mostly scams. Find a small niche --or several small niches that you can dominate.
Along with being in a superior position to take advantage of repeat business, the benefits from becoming specialized are endless. If you know more about your product area, you will be able to buy at better prices and people who sense you specialize in something will be more comfortable buying from you.
31. Become an expert in your field
Become an authority on what you do in your online auction business. If you sell printer ink cartridges, you want to be thought of before anyone else.
When you become an authority in your field, a whole new universe of business and opportunity is opened up to you. I buy certain types of things on eBay from the same sellers over and over. I wouldn't dare do business with anyone else, not when they have proven themselves and their product.
You want to earn that same type of position in the minds of eBayer's for your niche. Also continue your auction education. Read books and training manuals, visit the chat and message boards, attend an eBay University when it comes to your town, go to eBay Live, and keep learning all the time.
32. Increase sales by putting audio in your auctions
I began using audio (voice) in my auctions in May of 2004. I saw an immediate increase in sales. For example, I sell expensive fire pit barbeques ($200+). Before using audio, I was selling one or two a week. Once I put audio in my auctions I started selling almost one a day. The same thing happened with my EZ Cube Photo Studios. I was selling about two a week on eBay. When I added audio to my auctions with Seller's Voice, my sales more than doubled. Now I sell at least four and sometimes five or six units a week.
We also sell Starbucks collectibles. I ran a test of identical auctions with and without audio. Every auction with audio got more bidders and sold for a higher price --in some cases as much as 22% higher!
I use a company called Seller's Voice for my audio. It is so easy. I just dial an 800 number, record my message and then go to their web site and copy a short line of code that I paste into my auction. If you launch your auction first, you can also record the message and just type the auction number into the phone and they will paste it in for you.
33. Get a sales tax number
Contact the sales tax authority in your county or state offices to get a sales tax number. This will allow you to buy from many wholesale companies that would not deal with you otherwise.
If you are not sure who to contact in your state, just call your local chamber of commerce and they will advise you or give you the phone number or web site address to register. If you go to the FREE Articles page on our web site there is an article on state sales taxes with a link to all of the state web sites where you can apply on line.
34. Automate your auctions
Automate your auctions with an auction management service. I have tried several companies and have finally settled on Vendio. They provide auction templates where you type in your headlines and text, insert your images, set your price, terms, length of auction and upload your auctions at any time or day you specify.
These services also track your inventory and sales, send automated emails to customers, provide a PayPal or credit card gateway and automatically post feedback once payment is received. Vendio is by far, the best service I have used.
People are often hesitant to pay a monthly fee to an auction management company, but believe me --over time they really save you money and they are far better than eBay's tools such as Turbo Lister and Selling Manager.
You should also invest in software to print labels. www.edicia.com is a good resource. You can get a great deal on label printers and scales that integrate right into your computer.
35. Build credibility
Be trustworthy. Remove every doubt about your credibility. You can do this through presenting yourself positively through your feedback, being passionately devoted to your business and by being an expert. See the section above on creating an About Me Page. A photo of yourself will humanize the online experience can bring amazing results. One with your dog or cat in the picture is even better.
36. Your auction headline and item description is where it all begins.
Your headline is your advertising and your item description is your salesperson. On the web, how you're potential buyer perceives you and your product is everything.
Be sure to use power words in your auction title (headline). Rare, Unique, Powerful, New, Unusual, Stunning, Top Notch, First Class, etc. Just be sure not to exaggerate. Don't call something ‘rare" if it is not.
Copy writing is the art of showing you and what you sell to your buyer in the best possible light. It's the most important thing you have going for you. A carefully crafted sales letter (item description) can increase you results exponentially without having to spend an extra penny.
37. Use keywords in your auction headline (title) and description
Remember that 65% of eBay bidders find what they are looking for by using the search function. Be sure to use carefully chosen and accurate key words in your title and description. eBay gives you 55 characters in your headline. Be sure to use all of them. This will help you get hits. Important keywords include the brand, color, size, and model number.
38. Stand behind your product and service
We offer an unconditional money-back guarantee on every thing we sell. This has been our practice since our first day on eBay. Now if you are selling cars or houses, or "as-is" used goods that may not be a good idea – but the simple offer of a satisfaction guarantee will dramatically increase your sales.
Even unhappy people rarely go to the trouble of sending something back. The cost of providing the few refunds will be far out weighted by the increased volume of your sales. At the very least offer a guarantee that your items are exactly as described and you will give a full refund if they are not. If you have a return policy (and you should) be sure and spell it out clearly at the end of your auction description or in the form eBay gives you to do this.
39. Set up an eBay Store
eBay Store listing fees are very low (much lower than auctions). This is a great place to park merchandise between auctions, to clear out slow moving merchandise, and a place you can promote in your emails, and with various web site promotion techniques. Place a clickable link in your auction item descriptions that invite people to view your store.
I often run promotions where I tell people if they visit my store and buy two items I will give them free shipping. Also, eBay indexes your store listings to search engines such as Froogle. If someone comes to your store from off of eBay (such as from a Google search) and buys something from you, then eBay credits you 75% of the final value fee.
40. Accept personal checks up to $20 for immediate shipment from anyone with
good feedback.
Remember it costs about $20 these days in bank fees if you bounce a check. Most people will not write a bad check for this reason. I have performed over 10,000 transactions on eBay over the past 5 years and I have only received one bad check – and it was eventually made good by the buyer. I usually offer immediate shipment on receipt of a personal check if the person has a good feedback rating. (At least 20 feedback postings with no negatives). Also, it used to take 5 to 7 days for a check to clear. Banks are now clearing checks in 1-2 days.
41. Set up a PayPal Shop
PayPal offers a service to all of their users called PayPal Shops. A PayPal shop is nothing more than a link to your eBay store or your web site.
PayPal offers users a search engine where they can search PayPal shops for goods offered by merchants who accept PayPal. Occasionally PayPal may feature your shop on their checkout page. If this happens your shop will get thousands of hits a day as long as it is featured.
42. Use an email signature
One great free way to promote your auction business is by using a signature. Signatures are six to eight line inserts at the end of your email messages. All email programs support them. You signature should include a description of what you sell and a hyper-link to your eBay store or your about me page.
43. Automate your shipping and save time at the post office
If you don't have much time to spend at the post office, and I'm sure you don't, prepare in advance. You can have all of your mailing supplies sent to you by the USPS and UPS.
Visit http://www.usps.gov and http://ups.com for more details. eBay and PayPal now have an automated shipping system integrated with UPS and USPS right on their site.
If you ship via USPS Priority Mail (a favorite option for eBay sellers) you can use delivery confirmation to track your packages. It is free if you do it on line at http://www.usps.com or it costs 45 cents to do it at the post office window.
44. Building a High Feedback Rating Quickly
Here is a quick way to build good feedback: Sell something at a very low price, such as an inexpensive baseball card for under a dollar. Put up a Dutch auction for 50 of the item you are selling. Don't worry about making money; just try to break even. Mail the cards out quickly, post great feedback for each buyer and send each buyer an email politely asking each of them to return the favor. Be sure to include the hyperlink to the feedback post in your email.
45. Where to get free shipping supplies?
If you send your items via USPS priority mail the post office will give you free envelopes, tape, and boxes. Think this through. If you pay the priority mail fee, and get free boxes, that is often close to what UPS charges when you add in the cost of a box.
Another source for free shipping supplies is your local gift shop or kitchen shop. These merchants receive merchandise in good boxes everyday with plenty of bubble-pak and Styrofoam peanuts that they simply throw away or pay to have recycled. Get friendly with your local gift shop and you can have access to tons of free shipping suppliers.
46. Sign Up for BuySafe and SquareTrade
If you sell expensive goods, BuySAFE is a company that provides fraud insurance to your buyers. It cost a little to sign up, but BuySAFE has plenty of evidence that shows that using BuySAFE in your auctions will increase your bids and final values much more than the cost of their service. Sign up at www.buysafe.com.
SquareTrade is sort of the Better Business Bureau of eBay. Sign up at www.squaretrade.com. They also provide a dispute resolution service for their members and can get bad feedback removed.
47. Get your news from AuctionBytes.com
www.AuctionBytes.com is a great site with lots of free resources for auction sellers. They have an online auction calendar that lists best times to start and end an auction, a free online tutorial on how to take good photos, a daily and a weekly free newsletter and plenty of additional free resources. Best of all they have a daily news feed of news about eBay and online auctions.
48. Learn how to write great headlines and auction item descriptions
Our premier book, The Complete eBay Marketing System has two chapters on writing auction titles (headlines) and item descriptions designed to help you increase hits and bids. Poor titles and descriptions are one of the largest reasons eBay sellers get poor auction results.
49. Use Google AdWords to drive hits to your auctions, eBay Store or your web site.
Google AdWords can get expensive, but if you look for the obscure keywords no one else is bidding on your can really drive hits from out of eBay to your auctions or eBay Store. If you send someone from outside of eBay directly to your store and they buy, eBay credits you 75% of the store fee. If you join eBay's affiliate program and this person was a first-time buyer, then eBay will pay you a commission on top of that. There is a service called Wordtracker that is free to try out and very inexpensive to subscribe to. It will help you find those obscure key words that you can buy very cheaply.
Another place to buy inexpensive pay-per-click advertising is www.miva.com.
50. Learn simple HTML commands to spice up your auctions
Don't be afraid of HTML. Anyone can do it. For example, you should start all of your eBay auction item description with the command: This will make your type larger and easier to read. It helps to break your item description into smaller shorter paragraphs to increase readability. Just use this command to create a new paragraph
.
You can make your text bold by typing at the beginning of the bold text and where you want it to end.
Go to: http://www.davesite.com for a simple and free online tutorial on how to do HTML.
51. Create attractive backgrounds for your auctions
Go to: http://www.grsites.com/textures to get free background textures for your auction item descriptions. Over 6000 backgrounds are available at no cost.
52. If you are going to be in this business – you need to know the vocabulary.
Net Lingo at http://www.netlingo.com is a free site that teaches you all the terms and lingo of the world wide web and various online services.
53. Get a professional auction education
Attend eBay Live (The next conference is in Chicago 2008).
Watch for announcements of eBay University coming to a city near you. (Usually listed on the eBay community page.)
Use the various eBay online tutorials
Print out the eBay help files and place them in a 3-ring notebook for easy reference.
Print this document out (99 tips) out and put it in the same notebook.
Buy some of the great eBay training books from The Auction Seller's Resource Bookshop
54. Incorporate to Protect yourself from liability
Not many people get sued selling stuff on eBay, but it can happen. If you incorporate, the corporation can shield you from most lawsuits. In fact once a lawyer learn that you are incorporated and you don't keep assets in the corporation, a lot of times they will not bother suing because they know your assets are protected. There are also lots of tax benefits to incorporating even if your eBay income is fairly small.
I used a company called LegalZoom.com. They did an excellent job --very personal service and very quick. Best of all they did it right. Some of the online incorporating services are really shoddy and they don't tailor the corporation to what you are doing.
55. Learn how to buy at government auctions
Don't pay for this information. Here is a link to our site where everything you need to bid on government auctions is free: www.skipmcgrath.com/auction_sr/gvnmtauctions.shtml
Government auctions can be a great place to find bargains – but proceed with caution. Make sure you thoroughly inspect anything before you buy it.
56. Package your eBay shipments professionally
No one likes to receive his or her "treasure" in a battered shoe box or an old cereal box. Take the time to pack your sales carefully. Invest in bubble pak, peanuts, tissue paper and so on. Re-read tip number 45 for how to save money on these supplies.
57. Sell Liquidation Closeouts
Clothing, accessories, electronics, household goods, toys and sporting goods are some of the hottest sellers on eBay. It can be very hard to source these products new from the distributors. But many eBay sellers make excellent profits buying these products from Liquidation and Surplus Dealers. One of the largest and easiest to deal with is Liquidation.com. They use an auction format similar to eBay. One word of caution, check the shipping before bidding. Click here to see the wholesale auctions at Liquidation.com
58. Set your starting bid low to attract hits
Do you have a good item that you KNOW will sell well? Start it off at a very low price. This will get you healthy early bidding. You want a large group around the item; some will be competitive bidders – people who will pay extra just for the thrill of winning.
You'll usually get more for your item than someone who priced their item higher, because your auction has more bidders watching.
59. Write complete auction item descriptions
Make your item description as complete as possible. Include all relevant details: condition, size, weight, age, collectability, any short-comings or defects, etc.
What you think is not important – may be very important to someone else. Describe your item's condition, talk about its benefits and uses and keep writing until you run out of something to say.
60. Have a written sales, payment and delivery policy to protect yourself and avoid misunderstandings
Spell out everything you do. How much do you charge for shipping? How will you ship the item? What is your policy on insurance? Do you use escrow for expensive items? When do you post feedback? Do you hold checks until they clear?
The more information you give a buyer the better the buying and selling experience will be for both parties –but don't forget to make it sound friendly. You don't want your auctions to sound like a bunch of rules written by a junior high school principal.
61. Don't get greedy and overcharge for shipping
Overcharging for shipping is one of the leading causes of negative feedback. You should only charge what it normally costs you to pack and ship. Buyers are sensitive in this area. They know when you are making a profit on shipping. You can charge a small premium to cover your cost of handling and shipping materials, but it should be reasonable. Always offer to combine shipping costs if a person buys more than one item. Explain your shipping policy in the item description.
There is a game some sellers play whereby they list a $5 item for 99-cents but the shipping is $7.99 when it only cost a dollar to ship. eBay will cancel your auction if they catch you doing this as it constitutes fee avoidance.
62. Always include the auction number in your emails
Always include the auction number with the end of auction notice and any request for payment. Place the number in the subject line so you can easily track emails. People often bid on several items and can get confused.
63. Start and end your auctions at the best times
Do you always start and end your auctions at the best times? Start and end your auctions at peak traffic periods when traffic is the heaviest.
I like my auctions to end on Sunday or Monday evenings between 5 and 7 PM (Pacific Time). Saturday and Sunday mornings are also good times. Believe it or not, Mondays during the lunch hour are very good also. Remember there can sometimes be a posting delay of up to two hours on eBay during the busy times. Also --don't forget that eBay uses Pacific Time.
This is one of the best reasons to use an auction management service such as Vendio.com. You can create your auction and schedule it to launch at a specific time or day. eBay also has a scheduling utility but they charge you 10¢ every time you use it. Ten cents sounds like a small amount of money but it can add up over time.
64. What to do when you make a mistake in an auction?
If an auction has not received any bids you can revise it. Click on the link "revise auction" right below your username. If the auction has received bids, you can first cancel the bids and then cancel the auction.
If you go to My Account on you're My eBay Page there is a link where you can email eBay and ask them to credit the listing fee. Just explain that you cancelled the auction, fixed the mistake and relisted it. Give them the old and the new item number and they will usually –but not always credit you the fee.
65. Why does eBay end auctions?
eBay will only end your auction if you violate the listing guidelines. First of all print out the guidelines and read them carefully. They are written to give eBay wide latitude. EBay rarely discovers a listing violation. They rely mostly on the community to report violations. (Yes, there are a lot of busybodies with too much time on their hands).
The most common violations are listing in the wrong category, key word spamming, putting a link to an outside web site in your auction description and featuring items that are not qualified for featuring, i.e. information products.
One way to get your auctions examined is to make a complaint about someone else's auction. Whenever you make a complaint, eBay also examines all the ongoing auctions of the complainer. So unless your auctions are squeaky clean, think again about reporting someone else.
66. What to do when eBay ends an auction?
If you are guilty as sin – just forget it and get on with your life. It's not the end of the world. If you feel you are wronged, then answer the "auction ended" email with a polite request for an explanation and/or tell your side of the story.
Please understand the eBay enforcement employees receive hundreds of angry emails a day. It is very easy for them to get "pissy" (excuse my language). A polite and sincere inquiry will often uncover valuable information. Your violation may have been a minor technicality, which can be easily corrected. They will rarely tell you this if you send them an angry or rude email.
67. Set up a web site and use eBay to drive business to it.
Every eBay seller should have a web site. Remember sales you make from your web site do not incur eBay fees. EBay has cracked down on sellers using auctions to drive hits to their web sites, but there are still some loopholes and techniques you can use without running afoul of eBay. These are explained in detail in The Complete eBay Marketing System. (I can't give all my techniques away here!)
68. Learn how to promote your web site and/or eBay store
Simply the best training course on the web is from The Internet Marketing Center published by Cory Rudl, a Canadian who has made millions with legitimate web site marketing (None of the multi-level "get rich quick" crap). Corey made a lot of money as a young guy and was an expert at teaching others how to do it too. Tragically, he crashed his Porsche into a wall at a raceway and killed himself at the age of 34. The business was taken over by his partner Derek Ghel.
Profitable! I have been so happy with Derek's material that last year I drove up to Vancouver, Canada to meet him. He was smart, witty, and charming, and everything he claimed to be.
In this 1000+ page Internet marketing bible, you learn every single strategy and technique that you must know if you want to start, build, and grow a successful business on the Internet, from the ground up, including:
Web page promotion and design
Getting ranked at the top of search engines
Turning leads into lifetime customers with e-mail marketing
How to get White-listed with major email services such as Yahoo, AOL and MSN so all your email gets thru.
Building a responsive opt-in e-mail list FAST
Exploiting AOL and other online services
Free and low-cost online classified ads that produce sales
Dominating your market with affiliate/reseller/associate programs
Newsgroup promotions
Snowballing your profits with Auto-responders
How and when to promote yourself on bulletin boards
Getting links from high traffic sites
Sales strategies
Writing killer ad copy
Banner ads (tips and tricks)
Profiting with discussion lists and newsletters
Completely automating your business
Getting your own Visa/MasterCard/AmEx account with ZERO COSTS
And this is just the tip of the iceberg! Even if you are a complete newbie or a seasoned Internet marketer, I guarantee you will benefit from the unconventional tips and tricks that Derek will show you. Strategies like: How he fooled search engines and directories into making him $51,925 in 14 weeks, and how he still uses them to make $15,000+ per month. Do this just once, and your job is finished; within 30 days, you'll have a PERMANENT INCOME STREAM that will cover your house payments or rent forever.
This stuff is good and it really works. I have used Derek's techniques to make money year after year from my four web sites. There is also lots of stuff you can apply to eBay.
How to locate thousands of people who are interested in your products, capture their e-mail addresses, and generate repeat sales from them -- all within 48 hours (without ever spamming).
This is only a small sampling of the strategies they teach to help thousands of people start extremely successful businesses on the Internet from scratch!
I personally used the information in Derek's course to increase traffic and sales from my web site by over 400% in less than three months. There are plenty of techniques you can apply to your eBay business and you will learn ways to develop synergy between your eBay business and a web site.
So if you are interested in starting a business or just increasing your profits from an existing business, Link from our web site or type this URL into your browser http://tinyurl.com/8vbqs to visit The Internet Marketing Center where I have arranged a special offer just for my readers.
69. How to keep your customers happy and generate lots of positive feedback
Customers want three things: instant gratification, clear, fast communications and to get what they were promised.
Use PayPal to get payment quickly and then ship quickly.
Answer emails immediately
Reveal any flaws or shortcomings your item has
Never over-promise or over describe an item
Package your items carefully and professionally
If you can, toss in something for free (I recently bought a collectible beer mug and the seller included a few free beer coasters.)
70. Over-communicate with your buyers
When an auction ends, send your buyers an immediate email congratulating them and providing clear payment instructions. Send them another email when you ship the item (this really impresses buyers). Send them a follow-up email to see if everything went okay. This email should include the link where they can post feedback.
71. Be careful using the Reserve Price Auction (RPA)
No one likes a reserve. Most people understand the necessity for it, but there are a large percentage of users who will simply not bid on RPA. If you know something will sell, then price it slightly lower than the minimum you will take.
If you are selling a very expensive item, certainly place a reserve on it, but let the potential bidders know what the reserve is. It doesn't have to be a secret. The point of a reserve is to protect you against something selling too cheaply. Being open about your reserve can actually help you get bids.
72. Increase bids by making your auctions readable
Use a short opening paragraph that promises something – and then deliver on the promise. Describe the product – but also write about its benefits and/or how it is used. If you have personally used the product, describe your experience.
Short sentences are more readable than long ones. If you write a long sentence, follow it with a short one. Keep your paragraphs to less than 3 or 4 lines. Boldface important words or phrases. Include attention-getters: questions, news items, a guarantee or a promise. Ask for the bid at the end of the description. Use active verbs and enthusiastic language.
73. Use Bold, and Highlight to increase visibility
These features cost a little so they are not appropriate for low cost items unless you are using a Dutch auction – but it has been proved that they increase both hits and bids.
74. Use a hit counter to track your auction
The most important thing to know about an item that did not sell is: Did it not get hits, or did it get hits and did not get bids? If you are getting hits and not bids, then you know there is demand and interest in the item, but there is something wrong with your price or your description. If you are not getting hits, then there is either no demand or interest in the item or your headline stinks.
eBay offers a hit counter option when you list your auction. You should always use it. If you use an auction management service like Vendio or Auctiva, they also offer a free hit counter.
75. Always use a regional listing
There are some people who only/prefer to buy from their local regions. When you pick a region, it doesn't limit your auction to a region, it just tells sellers from that area that you are nearby. There is no charge to use a regional listing.
76. Build a mailing list of your customers
If you followed my advice to specialize, then you will be building a base of customers who buy your type or category of product. Once someone bids on your auction, or sends you an email with a question, then you – not eBay, own that email address and you can communicate with that person in the future.
Whenever you are launching an auction, send your existing customers an email letting them know. (Not every little auction – but for special hard to find items). Because someone actually purchased something from you, you now own that customer so it is not against eBay's regulations to market to them directly through email or from your web site.
77. Create an Opt-in newsletter
If you are operating in some area of specialty such as art, antiques, collectibles, sports, etc., then create an online newsletter for your customers. Instead of sending the newsletter out, just send out the table of contents with a link to a page on your web site where the newsletter is posted. This drives traffic to your web site, which is the whole point. Your newsletter should also include a link to your active auctions. I use a company called Aweber (www.aweber.com) to manage my mailing list and newsletter subscribers.
78. Re-listing Strategies
Did your auction fail? No bids, no hits? You can still re-list for free. Before you hit the re-list button lets look at what happened.
Was the item over-priced? Was it in the correct category? Do you need a better headline or description? Is there any demand for the product you are selling?
You can relist one time for free if an item doesn't sell. If you keep relisting and the item doesn't sell, you are burning up eBay fees. If others are selling your same item, and you are not –go back and reexamine what you are doing.
I use Vendio to manage my auctions and they have an automatic relisting service.
79. Experiment for success
Don't be afraid to try something new. Just be careful, you don't throw a lot of money into something that isn't yet proven. Try new products, new categories, new sources, new headlines, and so on. eBay is no where near being a mature marketplace. It is still growing and evolving. The rules change weekly. Don't be afraid to be a pioneer –just use a little caution when it comes to spending large amounts of money.
80. Choosing a category
Ok, you have put a lot of thought into your product and completed the introspective phase of getting started. You are excited about your merchandise and ready to start selling it. The next step is to find your niche market; as applies to online auctions, this refers to the category you will list your item(s) in. Considering eBay has over 7,500 categories to choose from, this should be a relatively easy process. But there is one important strategic trick you should know.
Before listing your item in any category, follow these simple steps: First, browse through the eBay categories and write down the ones you feel are relevant to your product. You should be able to find at least 3-5 possible choices. Next, write down the number of auctions currently online in each of those categories (it will appear next to the category name). An average category has about 4,000, so if there are more than that you may conclude that the category is active, If there are less than 2000 you may consider it inactive. I consider categories with over 5,000 auctions to be popular and those with over 10,000 are most popular. Some categories have over 50,000 auctions going at any one time. Using this ranking system, rate the categories that you have chosen for your product.
I recommend listing in the most active categories only because they get the most traffic. If you put your product in an inactive section of eBay, you may get little or no bids, even if you feature it .Avoid categories with less than 1,000 auctions online unless your product is highly specialized to that category!
81. List in two categories
eBay has a new feature that allows you to list in two categories. There is a small extra fee – but any feature, highlight or bold fees are doubled. Here is an example: If you were selling a collectible, most collectible buyers also buy books and price guides to their collectibles. So list your collectible in the appropriate category and also list it in the Books>Non-fiction>collectibles and Price guides category.
82. Use good photos and images in your auctions
Digital cameras and scanners have become very cheap. My neighbor recently purchased a child's digital camera at Toys-R-Us for under $50. It takes amazing photos and comes with basic image management software that lets you crop and rotate images, and performs some simple enhancements. If you are going to take a lot of photos, probably the best, all around auction camera is the Nikon 2100 or 3100. As Nikon has come out with newer models, these two models can be bought very inexpensively and they contain all the features an auction seller needs.
Keep your photos small – in a digital sense. Large image files take forever to load and your buyer will click off to another auction instead of getting a cup of coffee while your 300 K file downloads.
83. Take the time to take good photos
Here are some simple tips to take good digital photos:
Clean up the area around the subject or use a backdrop
Always use a tripod to make your photos sharp
Avoid clutter in the photo
Shoot outdoors on a cloudy day or in open shade. Don't shoot in direct sunlight, as the contrast is too high
Indirect window light is also excellent. I often shoot objects on
a table next to a window with a white or gray sheet for a backdrop
Get reasonably close to the object
Show a close-up of any repairs or defects
If relevant, show the product being used.
If size is an issue, show some thing such as a coin or a ruler to
to indicate dimensions.
My new book, Online Auction Photo Secrets is a complete manual on taking digital photos for auctions.
84. Learn the right way to drop ship
Let's face it --many of the drop shipping companies who advertise on the web are scams --or if not scams they often don't work. In my opinion it is somewhere between difficult and impossible to make money from these membership sites. You can spend a fortune in eBay listing fees trying to sell products that are priced too high to sell on eBay.
The best way to drop ship profitably is to work with a direct source such as a manufacturer or master distributor. Most general drop shipping companies are just middlemen who buy from distributors, mark up the product and sell it to you. The markup they are getting is the markup you need to make a profit.
Chris Malta, is the product sourcing editor for eBay Radio. He runs a program called the OneSource. The key word there is source. His directory is a web site list of actual manufacturers that have all been contacted by his staff and they have agreed to drop ship for eBay sellers.
You could probably find all of these same companies by going through the Thomas Directory --but that would take days and weeks. Chris has already done the work for you. I have used his directory to find several drop ship manufacturers that I now work profitably with. This is currently the only wholesale sourcing program I recommend other than my own that comes with my Wholesale Buying System.
85. Keep track of your fees
You need to be careful with your fees – it's easy to overspend and kill your profits. Be very careful about using the special featured fees. Make sure your margin is adequate to still make a profit. ProfitCalc, is an eBay fee calculator that has really saved me a lot of money.
86. Use Dutch auctions to increase your profits
If you are a Low Volume Seller, or if you sell products with a low dollar margin, you may need to run multiple Dutch auctions to make a good living on eBay.
A Dutch Auction is used when you have several identical items for sale. You set the minimum price you are willing to sell for, and specify the quantity for sale. Many bidders will bid on more than one item. The person who bids the lowest for the last available quantity sets the price for all winning bidders.
Here is an example: Recently, I had a dozen of the AFLAC talking plush ducks. I tried selling them for $10 without success. I then ran a Dutch auction with the starting price at $4.95. I got over 30 bids, some people bidding on as many as three ducks and the price was run up to over $14.00 each.
87. Learn to sell information products on eBay
People will pay good money for information they can use. If you can write reasonably well, and you have a topic you have some expertise in, you can probably write a reference guide or "how-to" manual and sell it on eBay and even on the web.
I recently saw one called How to Make $30 Hour Sharpening Knives. Another lady wrote a short e-book explaining how she sells children's clothing on eBay.
You can create an e-book (or a printed book) on almost any topic: Pets, Finance, Bible Studies, Poetry, children's stories, software, computer tips, making money with XYZ and so on. You can also compile information on antiques, collectibles, computer images, recipes, genealogy, etc. Search the non-fiction books category and the information products category on eBay to see what is selling then try to identify a unique niche for a new product or category.
In 2007 I came out with a new book called: How To Create and Sell Information Products on eBay. It is a printed manual with three bonus CDs and takes you through all of the steps to create and sell information products on eBay –and the internet. Don't confuse this strategy with those people selling 99-cent eBooks on eBay –That is NOT what I am talking about. Click here to learn how you can make money on eBay with this strategy.
88. Buying at Costco, Sam's Club and Outlet Malls to sell on eBay
Don't laugh. A lot of eBay sellers make money this way. I recently went to Costco to buy a calling card (640 minutes for $19.95) and a pair of Avia running shoes, also for $19.95. These shoes normally retail for around $60.
When I got home I decided to go on eBay to see what the calling cards were selling for. I found the same MCI 640 minute calling cards selling on eBay for 24.95 + $3.50 shipping. (You can ship the cards for 52 cents in an oversized envelope). That is a total profit of $8.50 per card, or $850 per week if you sell a hundred cards (less eBay and PayPal fees of course).
I next decided to check out the shoes I bought. Sure enough, there were several pairs selling at prices between $29 and $39 pair on eBay, and yes, they had bids.
Just before Christmas, my wife spotted a Fitz & Floyd Santa cookie jar selling at Costco for 39.95. She had seen the same cookie jar in a high-end mail order catalog for over $100. We bought 10 of them and sold them on eBay for $69.00 each right before Christmas.
We have a friend who does flea markets and sidewalk shows. The day before a weekend market he always drops into the local Sam's Club and buys anything he sees that might sell at a profit and buys them. A week before Easter he scored 20 beautiful Easter Baskets full of goodies for 19.95 that he got $35 each for at a street fair.
Tools are another good bargain. Costco and Sam's Club always have great values on sets of tools, fire extinguishers, fire detectors and other like products. Last year Costco was selling a set of Hoffritz Bar-B-Q tools for $17.95. We have sold them repeatedly on eBay in Dutch auctions where they went for over $30 a set.
Another source of goods to sell is Wal-Mart. Watch for their sales where you can often get goods at excellent prices. My wife and I are doing the Atkins Diet program. The Atkins diet bars sell in the supermarket for $2.29 each, but we watch for the sales at Wal-Mart and buy several boxes at a time for about $15 for a box of twelve ($1.25 each). I have also seen people selling these on eBay for as much as $25 box.
If you live near an outlet mall, you should also check there for sales. I was in Jones New York looking for a gift for my mother when they were having a big sale. A Chinese lady from Vancouver, Canada came in and bought over $10,000 worth of clothes. I heard the clerk ask her what she was doing. She said she sells them on eBay and sells them to her friends in Canada. She was buying high-end blue blazers for $40 that retail in Jones New York stores for over $150.
89. Where to get help with your auction questions
Forums and message posts are one of the quickest and easiest ways to get help answering almost any question that might come up about selling on eBay and other auction sites.
The best – and most used forums on eBay are of course at eBay's Community section. You can find the discussion boards broken down by subject at: http://pages.eBay.com/community/boards/index.html and there are several category-specific chat rooms at:
http://pages.eBay.com/community/chat/index.html
Another excellent link on eBay is The Answer Center at: http://pages.eBay.com/community/answercenter/index.html
There is an excellent independent forum on Auctionbytes.com at http://www.auctionbytes.com/forum/phpBB/index.php
These forums are moderated by David and Ina Steiner and other experts they recruit. The posts are broken down by subject areas, including an excellent one on fraud.
http://www.AuctionClan.com is a fairly new membership site that offers forums for sellers and also does very low cost image hosting.
90. Bookmark these eBay links to save time
Set up a favorites folder marked eBay and place these links in it for easy and quick reference.
Advanced Search page http://pages.eBay.com/search/items/search_adv.html
Search eBay stores http://pages.eBay.com/search/items/search_stores.html
Announcements and news: http://pages.eBay.com/search/items/search_stores.html
Discussion Boards http://pages.eBay.com/community/boards/index.html
Leave Feedback
http://cgi2.eBay.com/aw-cgi/eBayISAPI.dll?LeaveFeedbackShow
Rules and policies http://pages.eBay.com/services/tsindex.html
About Me Page setup
http://members.eBay.com/aw-cgi/eBayISAPI.dll?AboutMeLogin
End my listing
http://offer.ebay.com/ws/eBayISAPI.dll?EndingMyAuction&EndingMyAuction=&guest=1
eBay Fees
http://pages.ebay.com/help/sell/fees.html
91. What to do when someone doesn't pay?
EBay has a defined procedure for bidders that don't pay. Here are the steps:
First send an email requesting payment and warning the buyer you will file a non-payment complaint to eBay if they don't pay within a specified time. If they still don't pay, go to your My eBay Page and find the link to the dispute resolution center.
Follow the instructions there to make a claim and file a final value fee credit (to refund your fees)
eBay will contact the buyer and give them a warning (this often gets the buyer to pay) Any bidder that receives a third warning will be indefinitely suspended from eBay.
There is also another option. In your terms of sale at the end of each auction description, place the statement:
"If you fail to pay within 10 business days, then this auction is cancelled by mutual agreement." On the eBay Non-payment Bidder page, there is a button you can check that said this auction was cancelled by mutual agreement. If you check this button, then your fee will be immediately refunded without going through all the steps and waiting the full period. (eBay does email the NPB and ask if they agree --but they almost always do so they don't get an unpaid item strike against them).
92. Make money selling things for others.
There are several Power Sellers that specialize in consignment sales. Simply put you find people who have something to sell – but do not have the time or knowledge to sell on eBay. You sell it for them and take a commission. Typically you can earn 10-15% on expensive items and up to 35% on lower cost items.
EBay has a program called Trading Assistant where you register to help other eBayers sell their goods. You can register HERE. My best selling book, How To Start & Run an eBay Consignment Business contains all of the contracts, forms and ads you need to become a successful trading assistant.
93. Turn your inventory over often
How many times you can turn your inventory over is the key to making high profits. Too many sellers get stuck with something that won't sell at a profit and they keep re-listing and re-listing until some day it eventually sells. In the meantime, they could have sold the dog at cost, and put the money into something that will turn over rapidly. Rapid turnover and re-investing your money back into more products is one of the long-term keys to success on eBay.
94. How to get something for free on eBay
Check out the wholesale lots section on eBay. Often the same people who are selling individual items at auction are selling the same things in wholesale lots for a lot less money each, but you may have to buy 10 items to get the wholesale price. I recently saw an auction for home theater audio systems at $250 each wholesale in lots of 5. The same seller was selling them individually at $375. You could buy a lot of 5, keep one for yourself and sell the rest at $325 and make a small profit.
95. How to buy large wholesale lots with very little money
I often see goods going for incredible low wholesale prices, but you have to buy a very large quantity to get the great price. Here is where you need friends. Get a group of people together to share the cost of a wholesale lot. Once you get the items, put them up in smaller wholesale lots in Dutch auction. Here is an example: Last year the mini RC cars were hot sellers. Today they are all over eBay at $9.95 each. Most wholesale sites will sell you the cars for $4.25 in case lots of 24. But you can go to the importer and buy them for $2.50 each if you buy 10 cases. If you go in with a few friends, you could each buy two or three cases and sell the cars retail at a good markup or at a low wholesale price and turn them over very quickly.
Buying at wholesale and finding wholesalers is very difficult. I know. I had to learn the hard way. Two years ago I wrote a 100 page (printed) book called The Wholesale Buying System that covers almost everything you need to know about how, what and where to buy wholesale to sell on eBay or your web site. The instruction manual comes with password access to a web site that lists hundreds of wholesale sources for eBay sellers and special search engines to help you locate thousands of wholesale products. We have sold over 5,000 copies of the manual to date.
96. Know – and understand, your costs
It is very easy to sell a lot of goods at auction and not have any money left at the end of the month. If you are going to be successful, it is critical that you track and have good visibility into your cost structure.
Here are some of the costs you should be tracking:
Product cost (including inbound shipping).
Listing and reserve fees
Feature fees
Final Value fee (if the item sells).
Auction Management Service (if you use one).
Credit card or PayPal service fees
Internet service or DSL fees
Shipping costs and materials
Quicken is a very good program for tracking costs and has a sub-set for running a business in the home. As you get more sophisticated, upgrade to Quick Books. The low-cost basic version is fine for most eBay sellers.
97. More on what to sell and finding a niche market on eBay
In the early days, you could sell just about anything on eBay and make money. Today, major corporations such as J. C. Penny, Bloomingdales, and Disney have moved onto eBay in a big way. It is still possible for small sellers to make big profits. The key is to specialize, seek out the offbeat and to find used items that are in demand.
While researching another article on eBay, I came across several unusual items for sale. Upon checking, I discovered many of these sellers were power sellers and some were shooting stars (feedback over 5,000).
Here are just a few of the unique items I came across: Used radio tubes, used (vintage) hi-fi equipment and parts, juggling supplies, used music and game CD's, old board games (Monopoly, Scrabble, etc.), clown equipment and supplies, used tools, old garden tools and decorative items, used college textbooks, small appliances (blenders, pasta machines, irons, etc.) personalized children's books, collectible fountain pens, new & used magic tricks and magic supplies, used bubble-pak and Styrofoam peanuts – the list goes on.
The point is you don't have to sell the latest digital camera, Gucci shoes, or expensive diamond jewelry to make money on eBay. Most of the seller's items listed above buy their goods from garage sales, thrift stores, flea markets, and closeout dealers.
98. More on writing power auction titles (headlines)
This subject, and the next item, is so important, I wanted to give you some further tips and strategies to work with. The auction title is your headline. Newspapers and magazines use headlines to attract readers to the story. Advertisers use headlines to pull readers into the sales copy. Remember your headline and your auction description is your front-line salesperson.
Sixty-five percent of eBay bidders find an item by searching. Make sure the item you are selling is described in the headline using a term someone would search for. Be sure to spell the name correctly.
Use "Power Words" in your head line (see the article below)
Use all capital letters in your headline to make it stand out
Use the Bold Face and Highlight option if your price-point can afford the extra fee
Use tildes "~ " to set off your headline. (Caution: Make sure there is space between your tilde ~ and any searchable word or eBay's search engine may not recognize it)
Avoid goofy characters such as "L@@K," "MUST C" and SAVE $$$$$$
If you are not using a reserve price, say so with "No Reserve" or "NR"
Most of all, be sure your headline is credible and accurately describes what you are offering.
99. Turning Words Into Dollars: Writing Winning Auction Descriptions
You have all seen the difficult-to-read auction descriptions: Small type, run-on sentences and paragraphs, missing information and so on. If you really want the item, you are forced to email the seller to get more information – or you just give up and go on to the next item.
One day, I spent two hours scanning over 100 auctions. In my opinion, only about 12 out of the 100 were well-written, complete and compelling. I am not talking about lacking professional-level writing skills – many of the auctions I saw would not impress a 5th grade teacher.
My own writing skills are no where near the level of a professional writer or journalist, yet I am successful at getting my ideas across to a wide audience. Here are some rules I follow to write winning auction descriptions:
Use the HTML command
Clearly state what you are selling in the first paragraph. Make your paragraphs short – no more than two or three sentences. There is plenty of research that shows web page readers like to scan text. If you paragraphs are too long, it makes it harder to scan. Place an extra return between paragraphs to create some white space around them.
Use bullets to describe features and benefits.
Write short sentences and/or follow a long sentence with a short sentence
Write complete sentences (i.e. subject and a verb). Avoid complex punctuation and long prepositional phrases
Don't worry about your auction description being too long. It is more important to include all the information a buyer needs than to have a short description. If your description is easy-to-read, potential bidders will keep reading until they have all the information they need.
Describe all relevant details such as age, condition, hallmarks, flaws, packaging, size, manufacturer, and so on.
Use "power words" to create word pictures and emotional responses. A few examples are: New, Rare, Genuine, Beautiful, Original, Charming, First Class, Lovely, Save Money, Bargain, Guaranteed, and Expensive-Looking. Stress any product benefits such as health, beauty, time-saving, ease-of-use, money-saving, etc. (Caution: When using power words, don't exaggerate. For example do not describe something as rare if it is not.)
Personalize the description. Tell the reader how or where you found the item or how you use it.
Spell out your shipping and payment terms clearly and completely.
99.5 Last, but not least –have fun!!!
I think eBay is just the coolest thing to come along since the Wright Brothers proved powered flight was possible. EBay demonstrates just how powerful the internet can be in bringing people together, finding common interests and yes – you can make a little money.
Dive into the whole eBay experience. Buy, sell, chat, post on the message boards, go to live events, and buy an eBay T-shirt or hat. Most of all, when the bidding gets hot and furious, remember it's just a piece of merchandise you are bidding on – it's not the end of the world if someone beats you out.
http://www.skipmcgrath.com/auction_sr/99tips.shtml
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Learn How to Sell on eBay
How can you become a Super Successful eBay Power Seller? You Need A Guide Who Has "Been There, Done That!"
In this letter I'm going to use the examples of just four of my students: experienced eBayers Lori Ezzo, a mom with four young children, Ron and Deb Gossett, who work exclusively with wholesalers; and eBay newcomers Freddie Borden, a 70-year old Coast Guard retiree; and Donna Austin, retired from the Air Force on disability who recently completed her Bachelor's degree.
You can read their complete story and hundreds more unsolicited letters and emails from students on our Testimonials Page.
At one time eBay was a relatively simple place. Fees were cheap, tens of thousands of new people shopping everyday, and in some categories you could be the only seller!
It's different today.
There are dozens of books, e-books and CDs that claim to teach you how to make money on eBay. Unfortunately, most are written by people who have never been successful on at anything except selling e-books! I saw one the other day with a 41 Feedback rating claiming to have the secret e-Book of eBay success… the opening bid was a penny! I guess you get what you pay for!
I was a Power Seller way before I wrote my first book six years ago and Karen and I still sell on eBay every day! My success didn't come from selling my books … although we've sold over 25,000 copies so far!
In case you do not know it, almost ANYONE can claim to be a "Power Seller!"
Karen and I have been eBay Power Sellers for over 6 years. We've sold over $1,000,000.00 on eBay… jewelry, electronics, art, antiques and collectibles, designer clothes and other items. We've built three hugely successful eBay businesses, involving our whole family, even my married kids!
We pay more each month in listing fees than some Power Sellers on eBay SELL in a month!
Here is what it takes to call yourself a “Power Seller” on eBay:
Tier Bronze Silver Gold Platinum Titanium
Sales
or
Items Sold
Annual requirement: 2 Items per month or 24 Items per year.
Three Month Requirement: a minimum of $1,000 in sales or 100 items per month, for three consecutive months.
Annual Requirement: a minimum of $12,000 or 1,200 items for the prior twelve months.
Feedback: Achieve an overall Feedback rating of 100, of which 98% or more is positive.
New requirement effective July 2008: have maintained a rating of 4.5 or higher for the past 12 months in all four detailed seller ratings (DSRs) - item as described, communication, shipping time, and shipping and handling charges.
Compliances with marketplace: Number of maximum violations allowed in a 60-day period.
Bronze 4 violations
Silver/Gold 5 violations
Platinum 6 violations
Titanium 7 violations
To see the violations, calculations and other requirements, visit: http://pages.ebay.com/services/buyandsell/powerseller/criteria.html
As you can see, all it takes to call yourself a "Power Seller" is to sell $1,000 a month for three months and have 98% positive feedback. Out of 650,000 + full-time eBay sellers less than half ever do even this much in sales! And remember, we're talking $1,000 in total sales, not profit… who can live on that anyway?
At $3000 a month, eBay calls you "Silver Power Seller," and at $10,000 a month you're a "Gold Power Seller." But even at this level, you're just beginning to make a good income.
How much in sales do you have to do to make a decent income?
It wasn't until a few years back, when we started hitting around $25,000 a month (that's getting into the range eBay calls "Platinum"), that our lifestyle really began to change.
So, if for around 25,000 USD in sales you have to give out 1,000+ in fees, you would be left with 24,000 USD, right?
The "e-book experts" cannot take you very far… you need a guide who has "Been There, Done That!"
Almost anyone can become a so-called "Power Seller," but how much do they actually make? And, can they take you where you want to go?
If you're going to build an eBay business, why not have a COMPLETE eBay Marketing System and PLAN on making at least $10,000 or MORE every month?
I takes a great deal of effort and, sometimes, painful sacrifice to build an eBay business making this kind of money… But you can do it! Don’t let anybody tell you that you can’t!
What you need a unique step-by-step System you can use to success and become part of The "Elite" Of eBay Power Sellers – The Ones Who Actually Make Money!
Most of the Elite Power Sellers DO READ courses and follow tricks, experiment with different methods and, more importantly, explore!
Key Term: PESA – the Professional eBay Sellers' Alliance. You get there only by invitation from eBay.
Thousands of eBay sellers have built successful business from reading, following certain practices, using the information, experimenting. By doing this, the basically solve the two Biggest Issues faced by All eBay Sellers:
What to Sell
Where to Find it
You may probably have experienced. Mistakes in these two areas are the biggest reason eBay sellers fail.
You need to find products at prices where you can make a profit consistent BIG profits, week-after-week, month-after-month, year-after-year. You will love waking up in the morning and seeing what sold overnight.
What are companies that sell Wholesale and have a proven 100% acceptance among those who experience buying from them?
You will need to do auctions everyday, and continue to learn and incorporate new methods and techniques everyday, in order to grow. You know eBay is constantly changing, evolving, and expanding. So, you need to create an entirely fresh system, for today, not yesterday. Three years ago eBay was small and different, and you can almost argue eBay has grown exponentially in the last couple of years.
You need to include EVERYTHING you need in your system, including New information updated for today. Be unique.
Rule of Thumb: Do NOT buy any "dummies" download eBook. They are impossible to use! Most eBooks are no more than 52 pages, have poor spelling and are written by people with partial or no experience at all!
I don't know about you, but trying to read an eBook on my computer screen wears my eyes out like driving all night in pouring rain! And who wants to burn up their printer trying to print all of the pages just to save some publisher a buck!?
You need a manual, a tangible item, a system you can read without having to waste electric energy from your computer. You need to read real pages, and apply that information you read to your business.
Lay it right in FRONT of your computer, take notes, highlight key points and use it while you're actually listing your auctions! In this age of quickie "e-books," this is a truly impressive package!
You need to get a REAL BOOK, full of real information.
This system will not make you an instant millionaire. Don’t you have when people make such ridiculous claims?
Everything takes time. I’m sure you spend more than 3 seconds drinking water. So, even if technology drives us faster you mind cannot assimilate things faster than it normally is. Neither our body functions can ever be accelerated without practice. You need to read the information at least twice to be able to have a comprehensive understanding of what is going on.
It will take you days to completely read this book. I have eliminated many difficulties by including a full list of over 200 jargons used on eBay, businesses and the internet itself.
If you take it and use this step-by-step detailed information you WILL succeed and in a BIG way.
Imcomplete list of topics:
How To Write Killer Headlines designed to catch the searchers and surfers (68% of all auctions are found by search!) and always bring results.
Which eBay services to AVOID, and which ones to use, for the best Return On Investment!
When to launch, when to wait, how long to run, and where to list each auction. I eliminate the Two Top Success Killers: the wrong category and lousy timing!
An advice: Make notes on what you do wrong. Then revise every auction you have running and apply these methods. For example: Change the way you schedule your auctions to close for the market you’re selling to, and the category for each listing.
How setting up a profitable eBay Store, and using CROSS-selling and UP-selling can EXPLODE your auction profits overnight. I am constantly amazed at how few sellers cross link their store sales with their auction items… I have bought thousands of items on eBay, and NOT ONCE has a seller even attempted to get more than the one sale out of me. If you don't ask, you don't get! I show you how to ask so well, your bidders will thank you for the opportunity to buy from you again and again!
How To use eBay's newest venue - eBay Express to expand your business to millions of buyers who don't like the auction format.
Incredible FREE and inexpensive resources you can use to run your business on Auto-Pilot. Why make eBay a JOB? Especially when it's so easy (and more profitable) to automate your ENTIRE auction process?
How the "Buy It Now" option can double, even triple your income… or KILL your bids! So many eBayers unknowingly eliminate quality bidders who genuinely want their item. Using my system, "Buy it now" will tap the passion and zeal of your bidders, for more money in your pocket!
How To use the new Fixed Price Auctions to increase sales. I ignored this feature for the longest time, because I didn't think it would work. But one day I started playing around with it and launched a few auctions. At first it didn't do much , but then I figured out what I was doing wrong. The final result, one just one of my standard items I began selling an additional $500 worth of product each week.
How to get sales from people who are just lookers. I mean the ones who run up your hit counter and don't even bid. I average $1-$2 for EVERY PERSON WHO LOOKS at one of my auctions using this one simple technique! This eBay-legal method generates anywhere from $10 to $20 in sales from 1 out of 10 people who look at my auctions.
How to make sales to the other people – the ones who bid – but didn't win! This tip can get one, two or three extra sales out of almost every auction that closes successfully – and I'll show you how to make this happen BEFORE you even launch your auction! The only question you have to answer is, "How many people can I get to see my listing!?" (And I'll help you bump that number up, too!)
How to take photos that will get MORE and BIGGER BIDS for your items! Sure, anyone can snap a camera. I show you how to take auction photos that will cause people to stop, look and BID on YOUR auction ahead of 20 other identical items on the same page! Guess who gets the better bids!? YOU Do!
If you are familiar with digital photography I’m sure you know that a good picture can make or break an auction. What you have to be sure how to do is, get the perfect picture. You have to get familiar with your camera and what to do and what not to do.
How can I take the BEST PICTURE for this eBay auction?
Simple pictures are the best. Nothing complicated. [I need to make a blog about photography and how to take the best photos].
How you can CLEAR $5000-$15,000 a month selling OPJ (Other People's Junk)… with NO up front purchase or holding costs, no listing and no shipping expenses. You get 100% profit and an UNLIMITED Return On Investment!
A Proven Plan Of Action to drive your success. Most sellers run their eBay business like a hobby or "therapy!" If you want a super successful auction business, this will outline your exact steps to grow!
How to SAFELY handle international orders, check orders, and other kinds of issues and NOT lose money!
There are a DOZENS of powerful chapters and resource material (including an Easy HTML Primer, Complete Auction Checklist. There's way too much to list here.
Like the name says, this is more than a textbook, it's a complete "SYSTEM." I explore each subject in detail and discuss the profit-making techniques and strategies necessary for success on eBay.
I share all the upsides, and the downsides, of each topic, tip, and technique. I don't fill you with stories about "acres of diamonds" and leave out the parts about needing a pick and shovel! I don't waste time on pie-in-the-sky theories. Just straight-forward information that works.
I give you PROVEN STRATEGIES AND TECHNIQUES that have been shown to produce time and time again.
I share the GOOD, the BAD, AND the UGLY! I tell you which methods to avoid on your road to success, and why. This is NOT some watered-down redo of the freebie information you can find online.
Don't assume that The COMPLETE eBay Marketing System is the Same-o, Same-o rehash of information found in other guides online. And don't assume that somehow it's only written for "advanced" experienced eBayer sellers. This is for so easy to understand you will be amazed each time you thought you knew something and found out it wasn‘t the case.
The COMPLETE eBay Marketing System is for anyone and everyone who wants to make serious money on eBay.
But I'm only an eBay newbie… how do I know where to begin?
You've already started by reading this letter. The Complete eBay Marketing System is the book that could put you on the path to success!
My promise to you:
I'll cover every step-by-careful-step to understanding how, when and where to place your auctions. I'll school you on the most effective listing and copy writing techniques to make your auctions stand out from the crowd.
I'll show you how to spend LESS on eBay fees AND close more auctions! And, I'll help you make this a serious business you can LIVE on if that's your desire. Simply applying the strategies and techniques outlined in this manual can put hundreds, even thousands of dollars in your bank account within the next 30 to 90 days…
OK, but I've been selling on eBay for years… what new things can you possibly teach ME?
A lot of my success has come from continuous experimentation. I try out techniques and test, test, test constantly -- trying new ideas every week. A lot of them fail -- but that is ok, because I learn from those -- and what I learn I use and I pass them on to you.
If you are an experienced eBay seller, get ready to explode your business with dozens of new and exciting ways to make money!
I will share methods and techniques you've never heard of… some you've never even imagined! Let's face it; most entrepreneurs share a common ailment: when we own a business, we can get stuck "inside the box!" (Have you ever said to yourself, "If it ain't broke, why fix it?!") We get so focused on what we "know" works; we get too rooted in things that worked yesterday.
I am not going to teach you how to just "think outside of the box." I am going to teach you how to throw the box away! Seriously, why do you need to carry something on if it’s no use for you?
Even one or two hot new techniques could mean thousands of extra dollars in your pocket every month! Even if each one only increases your auction profits by a small percentage, your investment will be returned many times over. I don't stop at one or two tips… I give you HUNDREDS of ideas to put to use in your business, TODAY! And, I answer EVERY SINGLE QUESTION AND CONCERN about eBay I've ever encountered in over 7 years. Questions like.
Do I need to be a "techie" to succeed in eBay?
NO! You Do NOT have to be a computer genius to do this business. I'm sure not! The Complete eBay Marketing System is written in down-to-earth laymen's language… not in "High Geek." It does help to know how to use a mouse and type, but I'm still a but I was 17 and still couldn’t figure out how to chat over the internet! So, even this shouldn't hold you back!
“You don’t know what you don’t know.”
This isn't some detached academic piece full of hypothesis and philosophy. This is solid, real-world information. You can take it and use it the same day you receive it, and have your first successful auction launched within 24 hours!
Where do I find things to sell that'll make me money?
You can make money in eBay even if you have NOTHING to sell! I'll GIVE you 100% access to my Master File of Wholesale Suppliers for with your System. They can become your "Virtual Warehouse" and help you stay on the cutting edge of trends, so the items you list are consistent winners! Not only do you get access to my "members-only wholesale web site, my monthly newsletter also lists between 10 and 15 new wholesale sources every month.
Skip: What about drop shipping?
The honest truth. Drop shipping can be dangerous if not done right. And...most drop shipping companies are just scams. Sure! You can make money drop shipping on eBay, but you have to know how to do it and where to find the companies that will supply you with both the products to sell, and reliable service that won't hurt your feedback rating.
I will connect you with large reliable drop shipping companies and, even better, I will show you how to contact actual manufacturers that drop ship so you cut out the middleman.
I just want to make a little extra money on eBay, not a fortune. Why should I buy your System?
Whatever you want to make out of eBay, you can. But why work harder than you have to for the same results! A lot of people start out just wanting some extra money to make ends meet.
Making money sound fun, and it should be. It is for the one who know, and is the pits for the one who lives on a paycheck. And by the way, those who don’t know how to grow are getting to complain the ones who do. They accuse them of being selfish, but that is not the truth. The truth is YOU are being ignorant and the rich guy is smart, because he knows how to free himself from debts, from wasting time and money on useless things, from overpaying for something he doesn’t needs, and has his bank account in excellent standing. That’s the kind of mindset you want you pursue. You want to free yourself of any debts and anything that stands against you in the road to success.
There’s no reason whatsoever to work harder for what you earn than you have to. When can you get more satisfying results with less effort? Why list auctions that go nowhere and get only a handful of bids (if any at all), when you can enjoy watching your auctions create a “feeding frenzy” that drives up your sales revenues
Of course, you may start out small and later decide you want to use eBay to replace your current income. It's very do-able, and I've lived comfortably off of my eBay income for years now. I just took off two weeks for an Alaskan cruise on a 42' motor yacht with a couple of my closest friends. Karen and I also visit the Bahamas for 10 days every year when the winter rains close in on our Northwest home. It won't be my last dream come true because of this business.
I decided to buckle down and get serious about reading your course, and using everything I can in my business. You got me to start thinking about my business as business….DUH! I never did before, even though I'm a consultant myself!"
"You showed me how to create a niche for more expensive items, so now we are making more money on one item than we used to make on several items. I retire in 8 years, and my husband Ron retires in only 2 years. We want to use our eBay business as a second income after Ron retires.
What are YOUR dreams, YOUR goals?
Is it to retire early? To be able to afford college for your kids? How about some home improvement… or maybe a brand new home? Travel to other countries… or maybe simply seeing the beauty of our own country! Whatever you want, you can achieve it through eBay, If you have someone to guide you past all the potholes and mistakes along the way!
I will teach you and lead you, all the way to the success you want. The Complete eBay Marketing System has everything you need. I've included updated material from all three of my basic courses, and the most up-to-date tips and techniques used by the biggest Power Sellers of today.
Best of all, the entire cost is only $97 + $9.90 S&H. That's it... You get 280 pages, 63 chapters, 7 Appendices…and three bonus CDs ..... That's SIX POUNDS of solid, targeted, powerful information to catapult your eBay success!
That may sound expensive, but today it's less than the cost of most college textbooks for a single course. I bought my Trigonometry book for $ 123 used, because it was cheaper. The new one was $ 149.00!
And, Remember: You are not just buying a book, I keep in touch with you through my newsletters and the member's-only web site that I update each month with new information and new wholesale sources. Some of my competitors are charging $9.95 a month for access to their web site. That works out to over $119 each year... Another company charges over $200 for a similar package -- and it was written by an eBay seller who recently went bankrupt...
Where else can you get everything you need to know to succeed for less than a hundred bucks? If all you got was the comprehensive workbook of proven information, it would be enough to ensure your success. But I want to do everything I can to practically Guarantee Your Success, so…
1) You Get 100% access to my Confidential Master File of Wholesale Suppliers and 4 Wholesale-Only Search Engines for life. This $99 Value Is Yours FREE!
This is MY list, one I've carefully compiled over years and used to build my own successful business. I even GIVE you the specific contacts to call! These suppliers have proven to me repeatedly that they understand the needs of the eBay business.
They ship what you order, when you order it. They don't over commit or under-deliver, but consistently go above and beyond. I've plowed through hundreds of wholesale companies over the years (and still check out dozens of new ones every month). You get full access for life (my life -- not yours).
2) And, I will GIVE you my Award-Winning eBay Sellers' News Letter, a $97 value, Free.
My newsletter is the tool I use to keep my students on the cutting edge of the business. I alert you to trends and changes that directly affect your business, so you can focus on doing what makes you money: listing and selling. Remember in addition to the latest eBay selling strategies, I list between 10-15 new wholesale sources in the newsletter each month.
3) 30 Niche Information Products with Resell Rights -- $69 value. A lot of eBay sellers make money selling information products. eBay fought this for years, but recently announced not only a new policy on selling digitally downloaded information such as eBooks, but they have actually made changes to the eBay site to help sellers do this.
I am not talking about selling get-rich-quick programs, but actual information products: Well-written eBooks on topics such as food, gardening, hobbies, travel, "how-to Information" and more. Your third bonus is a CD with 30 Niche Information products complete with resale rights.
I have even included sales letters that you can copy right into your auction description. For example, one of the products is a 4 volume, 1000+ page Encyclopedia of Cooking. You can sell these products or give them away to your customers as a free bonus. Think what that would do to your sales. I have sold hundreds of this CD for $69 without resale rights -- you get it free, with the resell rights.
4) PowerSellers Resource CD - Value $67.00. This is a CD I have put together with some of the best free and low-cost resources for eBay sellers. Many of the links on the CD include discount coupons and free offers I have negotiated with the underlying companies. One of the coupons is an $80 discount on one of the leading auction automation companies.
5) Free Video on Niche Marketing - You'll gain insight from this video featuring Skip McGrath and Rob Cowie, of WorldWide Brands, discussing Niche Marketing on eBay.
6) And, as a final bonus I want you to have the best-selling book on digital auction photography, Snappy Auction Photos, by David Steiner.
If you think "taking snapshots" is a no-brainer part of the business, think again! It takes proper lighting and equipment (yes, it matters!). And learning HOW to use these to take clear, compelling photos will VASTLY improve your auction sales… both in the number of sales you close AND the money you can make on each one. If a picture is worth a thousand words… consistent WELL-DONE auction images are worth thousands of dollars in your pocket! Trust me, this $29.95 book revolutionized the way I approached my auction photography!
Nobody needs another big course workbook as a bookend! I strive for 100% Positive Feedback in everything I do, so if you're not serious about learning how to grow your eBay business, DON'T Bother!! If you are intent on making money in eBay,
I am so sure this the absolute best, most thorough and useful eBay System on the market today, I'll back it with my exclusive No-Questions-Asked, Unconditional 100% Money Back Guarantee.
What that means is that if you read this system and stay with it, use it, apply what you see, take notes from, and milk it on a two week period, and STILL DO NOT LIKE it you can send it back to me and I will REFUND 100% of your money. The only thing I cannot refund to you is the shipping charge, because that’s that USPS charges for shipping heavy packages. UNLESS you get insured!
If you bought from me insured I will refund every penny to you, including shipping and handling that you spent over when you bid on my system. That way I will make sure you are returning me the exact item I sent you. The only thing you will risk is the postage to return the book to me.
AND all the extras and bonuses you keep them. That’s more than fair!
So, here’s the deal:
You bought my system, including the main book, extras and bonuses. Now for whatever reason you are not satisfied with what you’ve got. You send me and email, I send you a replay and you return it.
You will only have to return the main book, you keep the extras and bonuses. As soon as I get the book I will refund your money to you. If you bought insurance I will also refund your shipping and handling charges and just that. No more obligation from you and me.
You keep the extras and bonuses.
I will STILL GIVE YOU the Resource CD, my newsletter, and The 30 Niche Information Products With Resale Rights as my gift to you -- just for trying it out. You can even keep your copy of Snappy Auction Photos -- --- You Can't Lose!
The Complete eBay Marketing System sells for $97 + 9.90 Shipping and Handling.
You get a truly impressive 280-page step-by-step workbook packed with 6 POUNDS of information you can use, today!
I will ship it to you via UPS Select and you should have it in your hands within two or three business days to most of the US.
Remember all you get:
Access code for my Confidential Master File of Wholesale Suppliers
My monthly Newsletter
My PowerSellers Resource CD - a $67.00 Value. The CD includes a coupon for an $80 discount on one of the leading auction automation companies.
30 Niche Information Products complete with full resale rights
Video on Niche Marketing
Snappy Auction Photos
And, you get my No-Questions-Asked, Unconditional 100% Money Back Guarantee. You can't lose!
That's it. And that's everything you need to succeed. I look forward to working with you as you build your eBay business.
If you take my System and use it, eBay can create the ongoing income you need to fuel your dreams… So what are you waiting for!?
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